If you have ever tried your hand at making money on Clickbank or any kind of online promotions, you should already be familiar with the phrase, “KLT process.” What does KLT stand for? To recap, it means Know, Like and Trust.  This is the foundation of any kind of sales.

It does not matter whether you’re selling stuff in a brick and mortar store or over the internet. You have to go through this process, otherwise you’re not going to make a sale.

How does this work? Well, ask yourself when was the last time you bought something from somebody you completely did not know? You haven’t heard of this person before. They just stepped up to you and tried to sell you stuff. Do you think you’d buy from them? Obviously, not. Most people don’t think that way. 

How come? There is something missing. Trust. For you to buy something, you have to first trust that the product solves a problem of yours. You also have to trust in the integrity of the person. This person is not blowing smoke up your backside. This person is not defrauding you. This person is not deceiving you. This person is actually who they claim to be.

Any representations they made about the product they are selling are spot-on. That’s how you build trust. When there is trust, people are more likely to whip out their credit cards and buy stuff. Do you see how this works? There has to be trust for sales to happen. But here’s the problem, for us to get to that stage, the person convincing the prospect must get the prospect to like their category of solutions.

For people to decide on a brand of watch, they must first be made aware that a certain type of watch is the best choice for them. In other words, they have to like a category of products that the ultimate product that you’re selling falls under. To complicate matters even more for them to get to that point, they must first feel that you know enough about their problems and possible solutions for them to trust you with your recommendations regarding the categories of products they should consider.

In other words, they have to first feel that you know what you’re talking about, they have to like the category of products that you are promoting, and ultimately, they have to trust this specific product that you are selling. You may be thinking that this is long, convoluted and overly complicated. It isn’t.

In many cases, people go through the KLT process very quickly. In fact, in many cases, it’s a simple matter of one, two, three.  But you have to go through the process. You have to build credibility and authority.

Now, I wish I could tell you that all people make very quick decisions. Unfortunately, some people take far longer than others. Whatever the case may be, you have to know how the KLT process works. This way, you can create content for each step of the conversion process. Sure, you get less and less traffic as you get closer to the trust stage, but that’s okay.

As long as you get enough people at the Know stage, eventually, you would get enough conversions to make the whole thing worthwhile. Wrap your mind around this when you’re promoting Clickbank products. You have to build your Clickbank marketing system with KLT firmly in mind.

That’s how you play the Clickbank marketing game to win. Simply thinking that putting a Clickbank ad in front of somebody who may not be interested will lead to conversions can lead to a one-way trip to failure. Qualify your traffic through the KLT process.

Thank you for taking the time to read my post. If you found it informative I would appreciate a share. Thank you!

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Barry Macdonald

Born and raised in Kingston Ontario Canada, I have an extensive background in online marketing including social media marketing, content marketing, affiliate marketing and ecommerce. I created this blog to help other online entrepreneurs find the best tools, services, and latest business opportunities and trends in digital marketing. The father of three boys, I'm also an amateur photographer and local history buff and I enjoy sharing my photos on Instagram.


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