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Selling affiliate products is in many ways the perfect business model. This is a strategy that lets you earn money by selling something that someone else created. That means you don’t need to invest time, money, or energy into the act of promoting your products, but you can still enjoy a passive income and potentially scale your business indefinitely.
What’s not to like? Well, all that is true. But there are actually even more benefits to selling affiliate products that potentially make this option even better than selling your own digital product! Here’s what you need to know.
You Can Follow The Money
“Follow the money” is advice given by a lot of top business owners. It basically means identifying what is popular and what is “hot” and then investing more time and effort into that thing. In other words, you might invest in a few items from multiple product lines to see what sells and THEN buy up hundreds of the items that everyone loves.
This is something you can’t really do with a digital product: you need to commit to that idea as it will take days or weeks to create.
But with an affiliate product? You can actually see how many copies it has already sold, and that way sell what is already a proven hit.
You Can Sell As Much As You Like
Similarly, there is nothing to stop you from adding as many additional affiliate products to your site as you like. This in turn means you can potentially generate even more sales, while also appealing to a broader audience.
If you do want to make your own digital product, then this serves as perfect market research.
Free Marketing Materials
Many affiliate products include sales pages, emails, and all sorts of other materials to help you sell. This saves you time and effort and essentially means you’ve used a copy-paste business that you know has worked for other people. That’s because your success means the success of the product owner.
More Considerations For Choosing Affiliate Products
Selling digital products as an affiliate is a great way to generate cash while you sleep (i.e. earn passive income) and to create a business model that is infinitely scalable. But your success will depend largely on your ability to select the right products.
So how do you do that? Partly, it comes down to picking the right niche – finding something that speaks to your audience. But there are many other factors to think about too.
More Factors for Choosing Ebooks
Another thing to look out for when choosing your affiliate product is whether it comes with any extra materials to incentivize the buyer. If it’s an ebook for instance, then it might also offer free reports, a mind map, a cheat sheet, etc. in order to seal the deal. If the whole package is more tempting, then it stands to reason that you should find it easier to sell it.
Oh, and one more thing… make sure that the product looks good. If the product isn’t good then you’ll struggle to sell it and even if you don’t, you may find there are returns, etc. Most importantly, if you believe in the product you are selling, then it will come across in your marketing and you should seem a lot more passionate and engaged during your selling.
Finally, consider the metrics. How much does this product cost? How many other sellers are selling it? Is it currently successful? Consider this in light of your own audience too. If you have an existing website with lots of viewers and/or subscribers, then ask whether they are likely to want to spend that much.
One of the biggest advantages of selling affiliate products OVER selling digital products that you own is that you don’t need to take a risk. You can find a product that is already selling and then simply start profiting from it as well. This way, you know that the item appeals to buyers and that it is easy to promote.
Once you have chosen your affiliate product and you have all the materials and your affiliate links, the next step is normally to create a ‘sales page’. This is a single page that is dedicated to selling the product you want to promote. There will be nothing else on this page (even navigation elements) save for your pitch that says just how great the product is.
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